The BrandForward Top 10 Podcast: Week of July 19th, 2010
Hootsuite. Old Spice. Ann Taylor. MailChimp. The First Amendment. Did you miss anything last week? Keep your finger on the pulse of social media and what’s next in marketing with The BrandForward Top 10 Podcast. It’s packed full of the week’s top stories, video memes, TV spots, and breaking social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.
Podcast
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Podnotes
10. Award-Winning Creative is 11X More Effective.
9. Writers Beginning to Circumvent Traditional Publishers, Go Directly to iTunes Store.
8. 2010 Holiday Shopping Season Predictions Point to Curtailed Spending.
7. Apple Defends Against “Antennagate” Accusations.
6. MySpace Recreates Profiles to Resemble Facebook.
5. U.S. Appeals Court Strikes Down 2004 FCC Indecency Policy.
4. Hootsuite Launches New Features, Inspires Criticism.
3. Man Sues Facebook for 84% of the Company.
2. Old Spice Viral Video Tweets Take Internet By Storm.
1. Reports Show Creativity in American Children is Dropping.
BrandForward Recommended: Blog Posts & Articles
Adweek: “Maybe the Midlife Crisis Isn’t Bogusky’s” by Warren Berger
Advertising Age: “It’s Time to Prepare For the End of the Web As We Know It.” by Steve Rubel
BrandForward Recommended: TED Talk
“When Ideas Have Sex” by Matt Ridley. 16 minutes
BrandForward Recommended Presentations:
This Week’s Apps
This Week’s Spots to Watch
American Express: “Open – Reveille”
Videos Worth Watching
Google “App Inventor” Demo
Facebook Theatrical Trailer
Apple Fan Video: Antennagate
Brigham Young University: BLL Library Old Spice Parody Video
Marketing Technology
MailChimp Adds Facebook Like Button To Email Campaigns
Consumer Technology
Social Media Promotion
Ann Taylor’s “25% Off For Mayors” Foursquare Promotion
To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.
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I think I would have put Old Spice at number 1 but that's a moot point. Thanks again for providing so much useful in put.
If you haven't seen it yet, check out Bergen University's anti-plagiarism video. It's in Norwegian but there are subtitles available. It's one of the best pieces of content marketing in video I've seen from the Nordic region because it delivers quality, engaging content. Makes the university look an exciting place to be because of the attitude that comes through. And teaches a valuable lesson applicable to its target group.
http://www.youtube.com/watch?v=Mwbw9KF-ACY