The BrandForward Top 10 Podcast: Week of July 5th, 2010
Nike. Old Spice. Facebook. Alex Bogusky. Foursquare. Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.
Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.
Podcast
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Podnotes
10. Facebook Launches New Facial Recognition Feature.
9. Nike “Write the Future” Spot Accused of “Cursing” World Cup Stars.
8. Google Redesigns Google News.
7. Google Embraces Advertising Transparency With “Power Eye” Service.
6. Consumers Creeped Out by Targeted Ads.
5. Alex Bogusky Resigns From MDC Partners and Crispin Porter + Bogusky.
4. The History Channel is Latest to Promote Foursquare Affiliation.
3. Apple Faced With Mounting Customer Issues.
2. Food Brands Integrating Traditional With Social Media.
1. Foursquare Brings in a $20 Million Pay Day With Second Round of Financing.
BrandForward Recommended: TED Talk
“Clay Shirky: “How Cognitive Surplus Will Change the World.” 13 minutes.
This Week’s Apps to Watch
This Week’s Spots to Watch
Old Spice “Questions”
Agency: Wieden + Kennedy
Huggies “I’ve Got Chic In My Pants”
Agency: JWT New York
Verizon “Towers”
Agency: McGarryBowen
This Week’s Featured Blog Post:
Alex Bogusky: The First Cannes Lion For Not Advertising At All.
BrandForward Recommended: White Papers and Presentations
The Unprecedented Potential of Millenial Marketers by Carol Phillips of Brand Amplitude.
Published in iMedia Connection. 4 Pages. Free.
Videos Worth Watching
Absolut Vodka “Lemon Drop” Trailer
Domino’s “Pulling the Cheese”
Agency: Crispin Porter + Bogusky
Isaiah Mustafa Reveals Secrets Behind Old Spice Commercial
As Seen On: G4’s Attack of the Show
To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.
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Michelle,
Another fabulous episode. Just got around to listening this evening as it's been a busy vacation week! So there I was walking the woofs in the heat of a Stockholm evening.
Thanks so much for adjusting the background music. It made it much clearer to hear what you were saying.
I'd missed the news about Foursquare. It's not really taken off here in Sweden. Gowalla seems to be more popular.
Jon, I’m really happy to hear you’re enjoying the podcast. Thanks for the suggestion on tweaking the music, too. BTW, I’m going over to check out your podcast right now! I hadn’t seen it until you mentioned it in your blog post (http://bit.ly/bxiFGc). Looking forward to putting a voice to the face.
I’m so honored that you’re listening and hope to participate with you in one of your Skype chats. My intention is to eventually do that on my end so I hope you’ll be a part of that, too!