The BrandForward Top 10 Podcast: Week of June 21st, 2010
Did you miss anything last week? The BrandForward Top 10 Podcast assembles the top stories, video memes, TV spots, and interesting social media developments on the web. Everything is condensed into a news-style podcast, available on iTunes each Monday. To subscribe, search “brandforward” in the iTunes store.
Also included in the podcast are recommended TED talks, books, blog posts, and available white papers. The week’s upcoming tech and social media events are also listed, including the official Twitter hashtags. The podnotes below are filled with links and embedded video to make for easy one-stop access to the week’s most relevant marketing and social media content.
Podcast
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Podnotes
10. Facebook “Like” Button Significantly Increases Traffic to Blogs.
9. CBS Launching New Social Media-Driven Reality TV Show.
8. YouTube Experimenting With News Feed That Includes Pro and Amateur News Content.
7. Twitter Followers of Celebrities Found to Have Low Influence.
6. Consumers Creeped Out by Targeted Ads.
5. Insurance Companies Using Social Media to Determine Rates.
3. New York Times Launches Beta620 Site, Looks to Develop Stand-Alone Products.
2. Twitter Launches “Places” Feature.
1. MySpace Loses Co-President, Plans Site Rebranding and Relaunch, Searches for Creative Agency.
BrandForward Recommended: Books
Rework by Jason Fried and David Heinemeier Hansson
BrandForward Recommended: TED Talk
“Richard St. John: Success is a Continuous Journey.” 4 minutes.
This Week’s Apps to Watch
MDC Partners’ Stalk Talent Web App/Site
Awareness, Inc.’s Awareness Social Marketing Hub
This Week’s Spots to Watch
McDonald’s “Come As You Are”
Wilson “Feel More”
This Week’s Featured Blog Posts:
10 Reasons That Eco-Efficiency Will Be the Next Big Game Changer.
From What’s Up Below Deck/Landor. By Trevor Wade.
Why Facebook Can’t Genuinely Connect People.
From Mashable. By Ori Brafman.
Archetypes at Work.
From Seth’s Blog. By Seth Godin.
BrandForward Recommended: White Papers and Presentations
The Value of a Facebook Fan: An Empirical Review
From Syncapse. Free.
Videos Worth Watching
The Making of the Dodge Challenger Spot
Gatorade Mission Control
YouTube Play (Promotion With the Guggenheim Museum)
Marketing, Tech, and Social Media Events: Week of June 21, 2010
June 20-26, Cannes Lions #canneslions #cyberjury #cannes (Live coverage at realtimecannes.com)
June 21, Ontario: iP3: iPhone iPad iPod Forum #ip3
June 21-24, Ottawa: Social Media for Government
June 22: San Francisco: Social Media & Branding Workshops
June 22-23, Atlanta: The Business of Wordpress
June 22-24, Santa Clara, California: Velocity Web Performance and Operations Conference #velocity
June 23, San Francisco: The B2B Search Strategy Summit
June 23-24, Boston: USENIX Web Apps 10 and the USENIX Tech Conference #usenix
June 24, OKC: The Get Social Conference #getsocial
June 24, Seattle: Deploy 2010 #deploy
To report a news story or event, or to recommend a book, blog, or video for next week, send a tweet to @michelletripp or label your tweet with #brandforward.
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I really enjoyed this wrap-up. I would love to hear a brief opinion on each piece as you go down the list. I suspect you have some useful insight to offer.
Thanks, Stanford! I considered the possibility of creating a podcast with a more commentary style, but once I realized how much content I needed to cover to have a thorough show, I didn't feel that listeners would want to listen to much more than about ten minutes per episode. I decided on a straight news show, which I've done in the past on the radio so it was a natural place to start. I look forward to evolving it and having featured guests and commentary. I love the writing and ideas on your blog so you'll definitely have to be one of my guests!